When Isabelle Geffroy’s (Zaz) debut album was released in 2010, Zaz was 30 years old and a veteran of the French recording industry, not the raw bohemian neophyte plucked off the streets of Paris that her record company’s ingenious social media marketing suggested. The album was one of Sony’s biggest worldwide hits in 2010, reaching number 1 in many non-Francophonic countries. Sony backed Zaz with some of France’s best songwriters, record producers, and marketing gurus.
